Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

The previous record-holding set was the World Map, with 11,695 pieces.

The LEGO Ideas Cessna 172 set reached its first milestone on February 11, 2026, when it hit 100 supporters. Then, just eight days later, the crowd of people backing the idea had grown to 1,000. The ...

THE biggest Legoland in the world has just celebrated its first birthday – and its MUCH bigger than the one in the UK. The ...

Let's go, LEGO! AFOLs, show off your fandom of FIFA World Cup (bricks and minifigs style) ahead of bronze final game July 18, 2026, in Miami, Florida.

In the summer of 2024, Lego began working on a special product launch to coincide with the men's 2026 World Cup (LEGO Group) During Luka Grkovic’s first week in his dream role as a model designer for ...

According to Spate, the World Cup garnered a massive 17.2 billion-view increase in a single week on TikTok, where it’s all happening. The “GOAT” Argentinian forward and captain, Lionel Messi, scored ...

Few combinations are quite as instantly recognizable to rally fans as Colin McRae and a blue-and-gold Subaru Impreza flying ...

‘The goal of the LEGO World Cup Trophy is to unite people through the love of football and play,’ said LEGO senior designer Christophe Vietti.

Rally fans get a detailed Lego take on Colin McRae’s Subaru Impreza WRC98, with 1,925 pieces and a strict 10,000-supporter ...

She's the first musician with her own LEGO collection, five sets packed with hidden details fans will spend hours hunting ...

If enough fans back this design, it could have a chance at becoming a real Lego set.